Chase Distillery represents one of the defining success stories of contemporary English craft spirits, rooted not in centuries-old tradition but in a bold modern vision of terroir, provenance, and complete production control. Founded in Herefordshire by farmer-turned-entrepreneur William Chase, the brand emerged from a simple yet ambitious idea: to create exceptional spirits made entirely from ingredients grown on the family farm. When it first appeared in the late 2000s, the landscape of British distilling was only beginning to change. Its rapid acclaim — supported by major international awards — helped ignite a broader renaissance of English craft gin and vodka, inspiring a new generation of independent distilleries across the country.
Its field-to-bottle philosophy transformed perceptions of English vodka and gin, proving that locally sourced raw materials and hands-on distillation could rival the world’s most established producers. Set among orchards, potato fields, and rolling countryside, the distillery’s rural environment shapes both the flavour and identity of Chase — linking every bottle directly to the landscape of the English West Country. Chase’s origins in farming remain central to its character. Unlike producers who purchase neutral spirit, the distillery creates its base alcohol from estate-grown potatoes and apples, ensuring full control over quality and texture from the very beginning. This agricultural integrity echoes the traditions of fine wine and whisky, where raw material provenance defines the final spirit.
Today, Chase holds a respected place within the global premium spirits category, found in fine bars, specialist retailers, and international markets. Yet despite this growth, the brand continues to emphasise family ownership, rural authenticity, and hands-on production, preserving the entrepreneurial spirit that defined its beginnings.
