Malibu White Rum & Coconut is one of the world's most recognizable flavored rums, synonymous with sunshine, beach culture, and effortless tropical cocktails. Originally created in Barbados in 1980, Malibu was developed to simplify the preparation of Piña Coladas for bartenders, blending Caribbean white rum with natural coconut flavor. The result is a lighter, smoother, and more approachable spirit than traditional full-proof rums, bottled at 21% ABV in most markets. Its laid-back character and instantly identifiable palm tree branding have helped make Malibu a global icon in the flavored rum category.
Crafted with Caribbean rum as its base, Malibu delivers a sweet, creamy coconut profile designed for easy mixing. While not a traditional high proof white rum, it excels in refreshing long drinks, tropical punches, and simple two ingredient serves such as Malibu & pineapple or Malibu & cola.
Tasting Notes
Appearance
Crystal clear and bright with a clean, water-like clarity and light-bodied viscosity.
Aroma
Pronounced sweet coconut with notes of coconut cream, vanilla, and a subtle hint of tropical fruit, supported by a soft rum undertone.
Palate
Light, smooth, and distinctly coconut-forward. Creamy coconut sweetness leads, followed by hints of vanilla, light citrus, and gentle Caribbean rum warmth. The texture is soft and slightly sweet without heavy alcohol intensity.
Finish
Short to medium in length, clean and sweet, with lingering coconut cream and a smooth, mellow fade.
