Founded in 1846, Peroni has grown into one of Italy’s most iconic beer brands, representing a union of heritage brewing, Mediterranean lifestyle, and modern elegance. From its origins in Vigevano to global recognition, Peroni has long embodied Italian craftsmanship and social culture.
Its flagship beer, Peroni Nastro Azzurro, is celebrated for its clean, crisp, dry profile, delivering notes of light malt, subtle citrus, delicate bitterness, and refreshing finish. Brewed with Italian passion and precision, it pairs effortlessly with food, conversation, and warm-weather occasions.
Beyond flavour, it has become a global symbol of Italian design, fashion, and sophistication, associated with style, premium branding, and aspirational living. It stands not only as a beer, but as a liquid expression of Italian identity and effortless cool.
