Peychaud’s Bitters originated in 19th-century New Orleans, created by apothecary Antoine Peychaud as a medicinal tonic that would later become a defining element of cocktail culture. Over time, its signature flavour found a permanent home in classic recipes — most famously the Sazerac, often regarded as America’s first cocktail.
Distinguished by notes of anise, cherry, gentian, floral spice, and gentle bitterness, Peychaud’s brings brightness, aroma, and balance to drinks. Its lighter, more fragrant character sets it apart from other bitters, lending elegance and lift to cocktails.
More than an ingredient, Peychaud’s represents a living piece of bartending history — a bridge between medicine, tradition, and modern mixology, preserving the spirit of New Orleans’ cultural and cocktail heritage.
