Quiquiriqui is a mezcal brand that channels the raw, untamed spirit of Oaxaca, embracing the ancient rituals, wild landscapes, and cultural depth that define true mezcal heritage. Rooted in Mexico’s indigenous distilling traditions, it represents a bridge between ancestral craftsmanship and modern appreciation, honouring the agave plant as both sacred resource and cultural symbol.
Produced using traditional methods passed down through generations, it celebrates mezcal as an expression of earth, fire, smoke, and time. Agave hearts are roasted in underground stone pits, crushed using time-honoured techniques, and fermented naturally - allowing wild yeasts and environmental conditions to shape each batch. This artisanal approach ensures a mezcal that is expressive, textural, and deeply connected to its place of origin, capturing Oaxaca’s essence in every drop.
Beyond production, Quiquiriqui distinguishes itself through its deep engagement with Mexican culture, music, and visual art. The brand’s identity draws inspiration from traditional folklore, modern design, and the rebellious energy of underground creative scenes - positioning mezcal not only as a drink, but as a cultural statement. It also places strong emphasis on ethical sourcing, fair partnerships with mezcaleros, and sustainability, ensuring that growth does not come at the expense of tradition or community. In doing so, it champions mezcal as a spirit of respect, resilience, and living heritage, preserving the knowledge of rural producers while introducing mezcal to a global audience.
