Sourz is a vibrant liqueur brand designed to embody fun, bold self-expression, and modern party culture. Emerging from a new generation of flavoured spirits, Sourz was created to resonate with social, energetic drinkers seeking playful, colourful, and flavour-forward experiences.
The brand is built around visual impact, accessibility, and social connection, positioning itself as a staple of nightlife, celebrations, and shared moments among friends. Its identity embraces colour, pop culture, music, and youthful energy, transforming liqueur into a lifestyle product rather than a formal spirit.
Sourz represents a shift in drinking culture — away from tradition-heavy spirits and toward fun, experimentation, and social spontaneity. It stands as a brand shaped by modern identity, inclusivity, and the joy of communal celebration.
